Graphic design fail

Baby clothes are typically abundant in the cute motif department, and the alphabet themed bear design from a collection lent to me is no different:

'B' is for bear

 

Until you reach 'F'.  Now, is it just me or is it slightly phallic?  I'm not the most mature of people, so maybe I'm alone in this, but surely someone in the design process must have seen the potential for the innuendo?

'F' is for, umm....